SCAM ALERT:  We have seen a rising number of fraud cases in which a person pretending to be a bank employee contacts a customer about a suspected unauthorized transaction. The contact then asks for personal information in order to “clear up” the problem. As a reminder, the bank will NEVER call, text, or email you and ask for personal information. If you receive such a call from your “banker,” do not give personal information and hang up immediately. If you receive a text or email, do not respond. To report suspected fraud on your account, please contact your local branch or call Customer Service at 1-888-822-2990.


Clearfield, PA – Joseph B. Bower, Jr., Chief Executive Officer of CNB Bank, recently announced the promotion of Carla Higgins to Senior Vice President/Client Experience. As SVP/Client Experience, Ms. Higgins oversees and facilitates bank-wide strategic initiatives based on client and employee feedback. Additionally, Ms. Higgins will be responsible for Recruitment and Talent Acquisition, hiring best in class team members to help deliver a differentiating experience for our clients.
“In addition to her early accomplishments to include the establishment of service standards; client survey and customer service center monitoring; and Smart Station initiation, adoption and agent development; Carla has taken a leadership role and has become an advocate for all things related to client experience.” Mr. Bower went on to say, “Carla’s high level of commitment to the organization, continued focus on high standards and experiences for our clients, makes her the ideal candidate for this role and we look forward to her continued influence.”
Ms. Higgins joined ERIEBANK, a division of CNB Bank, as a Community Office Assistant Manager in July 2006 and has since held positions as Community Office Manager, AVP/Regional Administrator and AVP/Commercial Lender in Erie, Pennsylvania, prior to accepting the position of AVP/Quality Assurance Manager for all CNB Bank divisions in September 2017. She was promoted to VP/Quality Assurance in June 2018.
Raised in Erie, Ms. Higgins is a graduate of Mercyhurst Preparatory School and earned her B.S. in business administration with a focus in marketing from Edinboro University, and her M.B.A from Gannon University. She is also a 2017 graduate of CNB Financial Corporation’s Leadership Institute. She volunteers her time serving the community on the Board of Directors as Vice Chair for VisitErie, Board of Trustees Secretary for Mercyhurst Preparatory School and a School of Business Advisor for Edinboro University.

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